Top 5 Entertainment Mascot Games Performance in Russia Q2 2023

The second quarter of 2023 saw notable performances from the top 5 entertainment mascot games on a unified platform in Russia. Here's a closer look at their weekly trends in downloads, revenue, and active users.

SpongeBob SquarePants saw its highest weekly revenue at the start of May, peaking at approximately $872. The game's weekly downloads experienced a peak of 299 in the same period. However, the latter part of the quarter showed a decline, with weekly downloads stabilizing around 60-65 and revenue fluctuating between $96 and $295.

My Little Pony Color By Magic maintained a steady revenue stream, averaging around $120-$160 per week. The app's weekly downloads witnessed a peak of 6.1K at the beginning of May, but gradually declined to around 4K by the end of June. Weekly active users dropped from 21.6K to 17.4K over the quarter, indicating a slight decrease in engagement.

Disney Emoji Blitz Game demonstrated varied revenue patterns, with a significant peak of $253 in the final week of June. Weekly downloads showed a notable decline, dropping from 931 at the start of April to just 2 by the end of June. Active users also decreased from 1.1K to 482 throughout the quarter.

My Little Pony Rainbow Runners exhibited consistent weekly revenue, averaging around $100-$130. The game's weekly downloads peaked at 13.7K in mid-April but gradually declined to 6.5K by the end of June. Active users followed a downward trend from 31.4K to 19.4K.

Hello Kitty Nail Salon showed strong performance in downloads, starting the quarter with 32.1K and ending with 24.6K. Weekly revenue remained stable, hovering around $50-$70. Active users remained robust, with a slight decrease from 158.3K to 136.6K over the quarter.

These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower's platform.